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en:nm_guide_search_engines [2011/07/22 12:32]
127.0.0.1 external edit
en:nm_guide_search_engines [2011/07/24 16:45] (current)
rlanvin
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 This module is a sub-section of [[nm_guide_sources|Sources]] module. It displays Search Engines that brought your site visitors. This module is a sub-section of [[nm_guide_sources|Sources]] module. It displays Search Engines that brought your site visitors.
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 +Where are the keywords gone? Since version 5.4, keywords and adwords have been moved [[nm_guide_keywords|to their own section]].
  
 ===== List of search engines ===== ===== List of search engines =====
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 {{ :en:search_engines.png?nolink }} {{ :en:search_engines.png?nolink }}
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-===== Keywords ===== 
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-The keywords section list all keywords used to enter your website. If you wish to see search engine specific keywords, select one of the search engines in the list, then select the keywords sub page (see below). 
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-{{ :en:search_engines_keywords.png?nolink }} 
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-==== How can I use this data? ==== 
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-Looking at the keywords will give you information about how well your website is visible on search engines. One possible scenario (among others) is: 
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-  * If you see mostly very specific keywords (your company's name, brand name, etc.) then it means that you only attract people who already know your brand (or company's name, etc.) from somewhere else. Search engines are not a source of new visitors in this case (only a way for people who know you to find your website's URL). 
-  * If, on the other hand, you see mostly generic keywords (for examples terms including the word "shoes", if you sell shoes), then it means that your website is well visible to people who don't know your company, but are looking for something. Search engines will be a good source of new visitors in this case. 
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-Keywords will also tell your the **intent** of your visitors, or, in other words, **what do your visitors expect to find on your website**. 
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-===== Google Adwords ===== 
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-Adwords lists all paid Google search results. This page only has content if you have an active Adwords campaign. You may have to activate tracking in your Adwords account.  
  
 ===== Search engine details and evolution ===== ===== Search engine details and evolution =====
 
en/nm_guide_search_engines.txt · Last modified: 2011/07/24 16:45 by rlanvin