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Search engines

This module is a sub-section of Sources module. It displays Search Engines that brought your site visitors.

List of search engines

The search engines front page lists all traffic that you've received from search engines during the selected time period.

Keywords

The keywords section list all keywords used to enter your website. If you wish to see search engine specific keywords, select one of the search engines in the list, then select the keywords sub page (see below).

How can I use this data?

Looking at the keywords will give you information about how well your website is visible on search engines. One possible scenario (among others) is:

  • If you see mostly very specific keywords (your company's name, brand name, etc.) then it means that you only attract people who already know your brand (or company's name, etc.) from somewhere else. Search engines are not a source of new visitors in this case (only a way for people who know you to find your website's URL).
  • If, on the other hand, you see mostly generic keywords (for examples terms including the word “shoes”, if you sell shoes), then it means that your website is well visible to people who don't know your company, but are looking for something. Search engines will be a good source of new visitors in this case.

Keywords will also tell your the intent of your visitors, or, in other words, what do your visitors expect to find on your website.

Google Adwords

Adwords lists all paid Google search results. This page only has content if you have an active Adwords campaign. You may have to activate tracking in your Adwords account.

Search engine details and evolution

When clicking a name of a search engine in the list on the front page, you will see only statistics for this particular search engine.

  • Evolution show the evolution of the traffic coming for that particular search engine for the selected time period.
  • Keywords displays only the keywords used in that search engine
  • Referrers will display complete referring URL. Use this page if you want to go and view where your site has been found from.

How can I use this data?

Whenever your do a significant change on your website (for example, a new version with a new layout, or a big update of your content), check the evolution of the search engines to analyze if this change has a positive or a negative impact on your ranking.

 
en/nm_guide_search_engines.1311327172.txt.gz · Last modified: 2011/07/24 16:45 (external edit)