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Keywords and adwords

Keywords

The keywords section list all keywords used to enter your website. If you wish to see search engine specific keywords, select one of the search engines in the list, then select the keywords sub page (see below).

How can I use this data?

Looking at the keywords will give you information about how well your website is visible on search engines. One possible scenario (among others) is:

  • If you see mostly very specific keywords (your company's name, brand name, etc.) then it means that you only attract people who already know your brand (or company's name, etc.) from somewhere else. Search engines are not a source of new visitors in this case (only a way for people who know you to find your website's URL).
  • If, on the other hand, you see mostly generic keywords (for examples terms including the word “shoes”, if you sell shoes), then it means that your website is well visible to people who don't know your company, but are looking for something. Search engines will be a good source of new visitors in this case.

Keywords will also tell your the intent of your visitors, or, in other words, what do your visitors expect to find on your website.

The "Not Provided" keyword

During 2011, Google decided to withhold the keyword used for a search in some cases. When the keyword is hidden, Netmonitor will count the visit under “Not provided”. If you're interested with technical details, we talked about it in our blog.

Note: At the time of writing, the case where the keyword is withheld is when the user is signed in on a Google product, and is using google.com domain name for search. This is likely to expand and become more common though.

Google Adwords

Adwords lists all paid Google search results. This page only has content if you have an active Adwords campaign. Netmonitor will detect automatically your Adwords campaigns if you allowed it in your preferences.

In order to do so, you have to:

  1. Access your Adwords account
  2. Click on “My account”
  3. Click on “Preferences”
  4. In the section “Tracking”, allow “Auto-tagging”
  5. Save, and Netmonitor should detect automatically your Adwords campaigns!
 
en/nm_guide_keywords.txt · Last modified: 2011/12/20 12:59 by benoit