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Goals

Every website should have goals. Maybe the goal is to get the visitor to buy something on your website, or maybe it's only to get him interested in your products and call you, or maybe it's just to keep him around long enough to read your content. Whatever your goals are, this section will help you keep track of them.

A visit that matches a goal is called a conversion. To improve your website efficiency, you'll want to maximize the number of conversions.

When you create a goal, Netmonitor will keep track of the conversions for you. You'll be able to see only the visits that did something relevant on your website. You create 3 types of goals:

  • Conversion page reached
  • Time spent on the website
  • Number of pages viewed

The list

  1. Status: a green tick indicates that the goal is active, a red cross indicates that it's inactive. You can click on the icon to change the status
  2. Name and type
  3. This column show a chart of the conversions for this goals during the last 30 days
  4. Visits: number of visits that matches this goal
  5. Conversions: the exact number of conversions. In most case it will be the same a the number of visits, but sometimes it is possible that a visitor matches a goal more than one time per visit (example: a customer who would buy twice during the same session).
  6. Pages to conversion: the average number of page a visitor sees before reaching this goal
  7. Time to conversion: the average time spent on the site before reaching this goal
  8. Creation date

The detail pages

Click on a goal in the list to see detailed results.

Visits

The first page “Visits” displays every information related to the number of conversions.

  • The two blue circles represents the ratio between all your visits (left circle), and the visits that reached this goal (right circle). This is a visual representation of the conversion rate.
  • The conversion rate is the ratio of the visits that reached this goal compared to the total number of visit.
  • The number of visits for one conversion is another way of representing the conversion rate.
  • The row of totals show the usual metrics (visits, pageviews, pages per visit, bounce rate and duration) for this goal (in black) compared to the total for the entire site (in grey).
  • The top 5 keywords shows the keywords that brought the most conversions. You can find more in the keywords section.
  • The top 5 sources shows all the sources of traffic that brought the most conversions. You can find more in the traffic overview section.
  • The top 5 pages shows most viewed page by the visitors that reached this goal. You can find more in the pages section.

Visitors

If you click on “Visitors” link in the header bar, you'll get more information related to the behavior of the visitors who converted.

  • The chart show the ratio of the number of new visitors compared to the number of returning visitors, among all the visitors who converted.
  • The page also show the time to conversion and the number of pages to conversion, which both indicates how long a visitor stays on your website before converting.
  • If you have other goals, the page will also show the other goal(s) that the visitors reached during the same session (if any).

Evolution

This page shows the evolution of the goals. It'll display the time period selected in the date picker. It's a great way to see how efficient your website is overtime.

Goals management

Creating a new goal

To create a new goal click the link in the upper left-hand corner “Create a new goal”. You can create as many goals as you want.

This is a two steps process: first you need to select what type of goals you want to create, and then you'll be prompted for the parameters.

Conversion page reached

The most comment type of goal is for a visitor to reach a specific page during his visit. If, for example, a page “Thank you” is displayed after the payment process, you can track all the visits that ends up buying something by tracking visitors that actually reach this “Thank you” page. This is called a conversion page.

When you create the goal, you will be asked to selected two options:

  • Whether you want to do an exact or a partial match, that is whether you are going to enter the full page name, or if you just want to track pages containing something in their name
  • Whether you want to match the page name or the URL. Usually you'll want to match the URL (the address of the page), but if you are using the custom page naming feature, you might want to match with the page name.

Time spent on the website

If you have a lot of information on your website you may be interested in the visitors that stays longer than the average. Those visitors are more likely to be interested in your services, and thus can be potential leads.

You can set a duration (in seconds) as a goal. So if you have “600 seconds” as a goal, every visitor who stays over 10 minutes on the page will be counted.

Number of pages viewed

This last type is similar to the “time spent” type of goals, except that it allows you to track visitors that reads more than a certain number of page instead of a time spent.

Updating a goal

You can update the name of the goal at any time.

You can also update its parameters, but keep in mind that this will modify the data that have already been collected.

Activating and deactivating a goal

Goals can be activated and deactivated by clicking on the green tick (or on the red cross) in front of the goal's name in the list. No data is collected when a goal isn't active.

Deleting a goal

To delete a goal, you must first click the “Update” button, and then click the “Delete this goal” link at the bottom of the form. When you delete a goal, all the data that have been collected will also be deleted. If you want to keep the data, you can deactivate the goal instead.

 
en/nm_guide_goals.txt · Last modified: 2011/12/19 12:07 by rlanvin